ALUNA: The App That Finally Solved Marbella Nightlife

It worked. But it was never as good as it should have been.

ALUNA exists because we decided it could be better.

The people behind ALUNA didn't read about Marbella's nightlife in a travel guide. We grew up in it. Summers at the beach clubs, nights at the clubs, watching friends navigate the same process year after year and wondering why nobody had built something cleaner.

The frustrations were familiar to anyone who spent real time here. You wanted to see a venue's table plan without having to specifically request it. You wanted pricing to be visible upfront rather than something you negotiated once you were already in a conversation. You wanted to know what events were happening across the whole city on a given weekend without piecing it together from half a dozen Instagram pages and promoter lists. And you wanted the booking itself to be instant, confirmed, and done, rather than a back-and-forth that sometimes stretched across days.

Most importantly, there was no single place that brought all of this together. Every venue, every event, every booking lived in a different corner of the internet or someone's phone. We wanted one place for all of it, and we wanted that place to feel like it belonged in 2025.

That is what we built.

The ALUNA Team

ALUNA is a nightlife and VIP concierge platform covering Marbella's best clubs, beach clubs, high-end dining, and events. The app brings together everything that was previously scattered across twenty different conversations.

You can browse venues, see the actual floor-plan, choose your table, and see exactly what the minimum spend is before you commit to anything. No surprises, no negotiating. The price you see is the price you pay.

Every major event across Marbella's nightlife calendar is listed in one place, so planning a night, or a full weekend, takes minutes rather than hours of research.

When it comes to paying, ALUNA handles split payments between your group directly in the app. One person doesn't have to front the whole bill and chase everyone afterwards. The cost divides cleanly, confirmations go to everyone, and you show up as a group with everything already sorted.

Guest list access, ticket bookings, and VIP table reservations all live in the same place. If you know where you want to go, ALUNA gets you there. If you don't, the app shows you what's worth going to.

ALUNA launched in the summer of 2025, starting with the venues that matter most in Marbella. The response was immediate. People who had been navigating the old way for years switched without hesitation because the alternative was so clearly better.

Since launch we have been expanding actively. Madrid came next, bringing the same transparency and ease to one of Europe's most exciting nightlife cities. In September 2026 we launch in Dubai, a city whose nightlife culture shares much of what makes Marbella special: high expectations, international crowds, and venues that reward those who know how to move through them properly.

More cities are coming. The problem we solved in Marbella exists everywhere that nightlife operates at a premium level, and ALUNA is built to travel.

Marbella to the world — ALUNA's global expansion

Beyond the bookings, ALUNA is building something that no promoter list or WhatsApp group can replicate: a community of people who move before the crowd.

These are the people who discovered the right venue before it became the obvious choice, who value access and curation over noise and numbers, and who believe the best nights happen when the right people end up in the same room. ALUNA members don't just want to go out. They want to build genuine connections, find their people, and experience Marbella the way it was always meant to be experienced, not as a tourist attraction, but as a way of life.

That is the community we are building.

When you book through ALUNA you are not just securing a table. You are joining a crowd that was curated before the night even started.

ALUNA is free to download. You create an account, browse venues and events, and book directly from your phone. No middlemen, no waiting, no back-and-forth. Your confirmation arrives instantly and your table is locked.

Whether you are planning your first night out in Marbella or you have been coming here for years and want a better way to do it, ALUNA works the same way: quickly, transparently, and with everything in one place.

The app is available now. Summer is coming. Your table is waiting.